CURRENT ISSUE - 35 REBS, Volume XVIII, Issue 1/June 2025

RESEARCH ARTICLE

»	THE MODERATING INFLUENCE OF TECHNOLOGY SKILLS ON THE ASSOCIATION BETWEEN JOB DEMANDS, INNOVATIVE BEHAVIOR AND INDIVIDUAL PERFORMANCE DURING COVID-19 By: JOSE LUIS DANIEL, RUTH CHATELAIN-JARDON, ZHUOFAN ZHANG JEL: M10 Keywords: COVID-19, Job Demands, Technology Skills, Innovative Behavior

»	ANALYSIS OF THE RELATIONSHIP BETWEEN THE FREQUENCY OF PASTORS’ SERMONS ON MONEY AND THEIR FINANCIAL ATTITUDE AND BEHAVIOR By: SEONGCHEOL PAENG, DANIEL PARK JEL: G51 Keywords: pastors’ financial health, financial satisfaction, workload satisfaction, spiritual satisfaction

»	THE INFLUENCE OF CHANGES IN EMPLOYMENT STRUCTURE ON INCOME INEQUALITY ON THE SAMPLE OF 7 OECD COUNTRIES By: DANIIL STORCHEVOI JEL: J21, D63 Keywords: Income Inequality, industrial sector, employment structure, income distribution, structural changes.

»	FISCAL MEASURES FOR GREEN TRANSITION AND THEIR INFLUENCE ON MACROECONOMIC INDICATORS: CASE OF SLOVENIA By: TATJANA STANIMIROVIC, MAJA KLUN, ZIGA KOTNIK JEL: H30, G28 Keywords: Regression analysis, financial mechanisms, SDG, public administration

»	THE NEED OF INTERCULTURAL COMPETENCE IN A MULTICULTURAL WORK ENVIRONMENT (LITHUANIAN CASE) By: ILONA KOJELYTE-CEPURNIENE, RUTA ADAMONIENE JEL: J24, M12 Keywords: intercultural competence, multiculturalism, teamwork, multicultural work environment

CASE STUDY

»	LIGHTHOUSE TOURISM AND REJUVENATION OF THE STONE LIGHTS BRAND: THE HIDDEN TOURIST GEMS OF THE ADRIATIC SEA By: NEVEN SERIC, MARICA MELOVIC, ANDELA JAKSIC-STOJANOVIC, LIDIJA BAGARIC, PERONJA IVAN JEL: Z32, Z33, M31 Keywords: tourism, lighthouses, rejuvenation

ENHANCING CUSTOMER SATISFACTION THROUGH AGILE APPROACH: CASE STUDY IN A TELECOM COMPANY IN ALGERIA
By: IMAD EDDINE BEDAIDA, RANIA ISMAHANE MEDJOUBI, WISSAM BELIMANE, AMINE SABA
JEL: M00, M30
Keywords: Customer satisfaction; Agile approach; Telecom company; Algeria; Customer collaboration; Quality; Value creation

»	CULTURE/INTERCULTURALITY IN ADVERTISING DISCOURSE: THE CASE OF MEAT-PRODUCTS ADVERTISING IN FRANCE AND ROMANIA By: ELENA PETREA, ROXANA MIHALACHE, CARMEN-LUIZA COSTULEANU JEL: Z1, Z13 Keywords: interculturality; advertising communication; cultural values.

PHD RESEARCH

»	ESG RATINGS AND THEIR IMPACT ON THE UNDERPRICING EFFECT. COMPARISON OF THE EUROPEAN AND US CAPITAL MARKETS By: PETER SCHMUNKAMP JEL: Q56, G11 Keywords: ESG; sustainability; underpricing; IPO; Signaling Theory

»	ELECTRIC VEHICLES AND INFRASTRUCTURE: EU’S JOURNEY TO CARBON NEUTRALITY BY 2035 By: STEPHAN FILSER JEL: D72, K32, Q42, Q51 Keywords: electric vehicles, synthetic fuels, energy supply, charging stations, combustion engines.

MASTER DATA MANAGEMENT: A CONCEPTUAL FRAMEWORK FOR SUCCESSFULLY SUPPORTING DATA-DRIVEN TRANSFORMATION AND CORPORATE SUCCESS
By: MATTHIAS SCHMUCK, EMANUEL RIEDER
JEL: O10, C80, O25, O33
Keywords: Data-Driven Transformation, Master Data Management, Design Science Research, Information System Success, Corporate Success.

»	REVIEW: TRANSFORMATING AFFORDABLE HOUSING – THE ROLE OF AI IN ENHANCING CONSTRUCTION EFFICIENCY IN THE EU By: BRIGITTE STEINHOFF JEL: O18, R21, O33 Keywords: Artificial Intelligence, Affordable housing, bibliometric analysis, systematic analysis