CURRENT ISSUE - 04 REBS, Volume II, Issue 2

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RESEARCH PAPER » ECONOMIC MENTALITIES AND PRESENT DAY VALUES IN ROMANIAN BUSINESS HIGHER EDUCATION. A HISTORICAL PERSPECTIVE By: Maria MURESAN, Mariana NICOLAE JEL: A10, A11 Keywords: values, mentalities, higher education » CHINA’S HEALTHCARE REFORM AND RESOURCES REDISTRIBUTION: LESSONS FOR EMERGING NATIONS By: Gerald RAMEY, Jia CUI, Shaomin HUANG JEL: I11, I18, P21 Keywords: Healthcare, Economic transition, Redistribution, China » THE AGRICULTURAL INDUSTRY AND ECONOMIC GROWTH IN SOUTH AFRICA – AN EMPIRICAL ANALYSIS By: H.D. VAN SCHALKWYK, M.Y., TEWELDEMEDHIN, Rena RAVINDER JEL: Q13, Q18 Keywords: economic growth, agricultural sector, South Africa, debt crisis, cyclical reversion » COMPARATIVE ADVANTAGE: THEORY, EMPIRICAL MEASURES AND CASE STUDIES By: Tri WIDODO JEL: E00, E01, E13 Keywords: Revealed Comparative Advantage, Trade Balance, Products Mapping » ANALYSIS OF THE RELEVANCE OF NONTRADITIONAL ACTIVITIES ITEMS UPON THE EFFICIENCY OF CHINESE BANKS: A NONSTOCHASTIC FRONTIER DEA APPROACH By: Fadzlan SUFIAN JEL: G21, G28 Keywords: China, Bank Efficiency, Non-Traditional Activities, Data Envelopment Analysis (DEA) » SHANGHAI, DUBAI, MUMBAI OR GOODBYE? By: Mark PERRY, Surendranath JORY, Thomas A. HEMPHILL JEL: G1, G11 Keywords: Stock Market, Sovereign Wealth Funds (SWFs), SWF-targets’ stock price post-investment » PRINT ADVERTISING IN THE US AND HONG KONG: A COMPARATIVE ANALYSIS By: Ka Man Carman CHU, Nabil RAZZOUK, Olesia LUPU, Victoria Ann SEITZ JEL: M30, M37 Keywords: print advertising, standardization, glocalization, cosmetics and frgrance industry » DIFFERENTIATION OF BURNOUT SYNDROME BY PROFESSION AND JOB: GAZI BURNOUT INVENTORY By: Hakan KOC, Isil G. TOPALOGLU, Siddik ARSLAN JEL: M12, M54 Keywords: burnout, measurement, professional burnout, job burnout ESSAY » SOCIAL PSYCHOLOGY AND MARKETING: THE CONSUMPTION GAME. UNDERSTANDING MARKETING AND CONSUMER BEHAVIOR THROUGH GAME THEORY By: Catalina BUTNARU JEL: C7, C91, M31 Keywords: Game Theory, consumer behaviour, commodification, decision theory, marketing BOOK REVIEW » ON THE WEALTH OF NATIONS, BY P.J. O'ROURKE. LONDON: ATLANTIC BOOKS, 2007. 256 pp. By: Radu ANDRIESCU » THE EUROPEAN ECONOMY SINCE 1945: COORDINATED CAPITALISM AND BEYOND, BY BARRY EICHENGREEN. NEW JERSEY PRINCETON, 2008. pp 495 By: Nicoleta VASILCOVSCHI » UNDERSTANDING THE PROCESS OF ECONOMIC CHANGE, BY DOUGLAS NORTH. PRINCETON: PRINCETON UNIVERSITY PRESS, 2005. 187 pp. By: Andreea IACOBUTA, Iolanda VODA