DOES A DIFFERENT YEAR OF STUDY MEANS DIFFERENT IMPORTANT CREDIBILITY DIMENSIONS? A STUDY ON THE DIMENSIONS OF CREDIBILITY OF ONLINE SALES WEBSITES

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By: Oana ŢUGULEA
JEL: M39, M31
Keywords: website, Credibility, Regression analysis, Dimension, Construct

Web sites credibility is an important e-marketing issue that influences consumer behavior and buying intention. Two sub-samples were investigated in this study. The purpose of study is to identify differences in perception of the two sub-samples on dimensions of credibility of online sales Website. The aims are: (1) to identify dimensions significantly differently evaluated by the two categories of respondents; (2) to identify important dimensions from the perspective of one of the groups; (3) to identify important dimensions from the other group’s perspective. While students in second year of study (the first sub-sample) consider five dimensions to be important (detailed information, relationship – communication, expertise, framing adverts and personal experience), third year of study students (the second sub-sample) put a special emphasis on two dimensions (real world feel and expertise). We notice that both categories of students consider the dimension of expertise to be important. Different year of study means different professional experience due to certain courses.