Different Web Credibility Assessment as a Result of One Year Difference in Education. A Study on the Dimensions of Credibility of Commercial Presentation Websites

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By: Oana ŢUGULEA
JEL: M39, M31
Keywords: website, Credibility, Regression analysis, Dimension, Construct

This study is based on the hypothesis that one year of study difference between students underlines different evaluations of the dimensions of commercial presentation websites’ credibility. The objectives of this study are: (-) highlighting significant differences of credibility dimensions evaluation between second and third year of study students; (-) highlighting the dimensions considered to be important by the second year of study students; (-) highlighting the dimensions considered to be important by the third year of study students. For presentation commercial Websites, as approached by this study, second year of study students consider “site-user connection” and “information support” as important dimensions; for the same category of Websites, third year of study students consider “ease of use”, “real world feel” and “site-etiquette” as important dimensions.